
元器件交易网讯 3月3日消息,MWC大会圆满结束,中低档手机在这次大会上成为亮点。以下是外媒The Verge某记者对此的一个点评。
智能手机厂商正在整理他们的柜台离开巴萨。而巴萨作为今年移动世界大会上重要的智能手机展出点也即将进入史册。
由于国际消费电子展在一月,我们已经或多或少了解2014年消费电子趋势是什么了。在MWC大会上,两大看点仍会延续:大屏幕平板智能手机以及面向中低档市场的智能机。这次手机制造商们直接瞄准了海外市场。
在今年的MWC大会上中低档手机出尽了风头说明了这样一个事实:即高档智能手机在市场中不再像以前火爆了。谁越关注使用智能手机以价格从优的用户,谁越在同行中取得竞争优势。诺基亚和LG都发布了中低档产品,当然,中国制造商已经把目光聚焦到中国市场,如华为和中兴等企业都提供了很多中低产品。
在今年的会上到处都有平板智能机,从华为7英寸的MediaPad到HTC5.Desire 。对于大多数美国客户,不断引进至少5.3英寸的大屏幕智能机似乎有点扑朔迷离。在智能手机的采纳是发生在同一时间。
分析家们预测, phablets可能会超过平板电脑的销售。但在美国,他们仍然是小众产品。 NPD集团近日报道, phablets2013仅在美国售出1.21亿部手机只占330万。
这并不是说美国放弃了智能手机,他们将关注重点转移到了可穿戴设备上。
三星发布了三款新设备吸引了人们的眼球:Gear Neo和被称为Gear Fit的健身跟踪器以及Gear 2智能手腕。所有的设备都可以跟踪你的心脏速率,计算步数,而且接电话无需要从口袋里拿出手机就可。
很多其他公司也展示了自己版本的可穿戴设备有什么作用。索尼的SmartBand可以记录你每天的社交媒体活动和位置信息。
如果您喜欢这个主题,但发现这些可穿戴设备不是你所想要的,不要绝望。由于不同企业的平价手机运行速度和画面各不相同。他们很可能自己会将对用户有价值的可穿戴设备移值到传感器上。以三星为例,已经在其最新的手机安装心脏监护器,并且很可能我们将看到很多可穿戴设备的技术应用到手机上来。
(元器件交易网 白玉涛译)
以下为外文:
Smartphone makers are taking down their booths and leaving Barcelona, as this year"s Mobile World Congress, a major trade show for smartphone makers, fades into the history books. They leave behind an even clearer picture of where the smartphone industry"s focus is headed. This year, that appears to be more or less away from the United States.
Since International CES in January, we"ve been building a steady picture of what the gadget landscape is going to look like in 2014. At MWC, two of those storylines continued: the proliferation of big-screened phone-tablet hybrids and increased focus the mid- and low-range market. Both of those trends take more direct aim at overseas markets than they do at the U.S., which is pretty flooded with smartphones.
The share of the limelight that mid- and low-tier phones got at this year"s MWC, solidifies the fact that the market for premium smartphones just isn"t what it used to be. Across the globe, the biggest prospects for growth are among smartphone users who tend to be more price-conscious — first-time owners and those who happy with not having a top-of-the-line phone. Nokia and LG both announced big mid- and low-range products, and, of course, China-based firms that have focused heavily on this market such as Huawei and ZTE also had plenty to offer.
And there are phablets, which were everywhere at this year"s conference, from Huawei"s 7-inch MediaPad to HTC"s 5.5-inch Desire 816.
For most American customers, the continued introduction of big, big phones — generally phones with screens that measure at least 5.3 inches — may seem a bit bewildering. In countries where smartphone adoption is happening at the same time as tablet adoption, it makes more sense to have one mobile device than two. It"s also appealing in places where a big screen and stylus come in handy for writing languages with non-Roman characters such as East Asia and the Middle East.
Analysts have predicted that phablets are going to eat into global tablet sales numbers. But in the U.S., they"re still a niche product. The NPD Group recently reported that phablets accounted for just 3.3 million of the 121 million mobile phones sold in the U.S. in 2013.
That"s not to say that the U.S. will be abandoned by gadget makers. They"ll just be shifting their focus to a different product category for early adopters to love: wearables.
Samsung grabbed most of the headlines on the wearable front by unveiling three new gadgets: the Gear 2 smartwatch, the Gear Neo and a fitness tracker called the Gear Fit. All the devices can do things such as track your heart rate, count your steps and show you notifications from your phone — without having to pull the actual phone out of your pocket or bag.
But plenty of other companies showed off their own versions of what wearables will look like. Sony"s SmartBand hooks into your social media activities and location information to log your entire day, including your social activities.
If you like the idea but find wearables aren"t your thing, don"t despair. As different companies achieve a sort of parity on the more technical specs of their phones such as speed and screen quality — the race that defined the last generation of the smartphone market — they"ll likely distinguish themselves with novel sensors pulled from the wearable market that provide even more value for their customers.
Samsung, for example, already has a heart monitor on its newest phone, the Galaxy S5.