
元器件交易网讯 2月24日消息,据外媒报道,2月24日,世界移动大会的第一天,有嘉宾拍到标价25美元的智能手机照片,商业内幕专栏作家称这可能会吸引下一个10亿用户购买。
外媒原文如下:
世界移动大会有一个明确的主题:手机制造商正制造超低价手机。
高端智能手机市场被苹果和三星控制着。因此,手机制造商放弃在高端市场的竞争。这使得低端市场停留在比如印度、拉美和非洲这样的地方。
例如火狐谈起25美元智能手机。某位MWC参与者拍了一张来自中国制造商标价35美元的智能手机照片。
未来智能手机将在发展中国家升级市场,它还有巨大的增长空间。去年全球出售近10亿部智能手机,2012年出售6.8亿部。很大程度上,这巨大的增长是由于功能机用户升级成安卓或苹果手机。但是根据Gartner研究显示,总共有18亿部手机卖出,其中很多都是功能机。
这暗示着35美元的智能手机可能会吸引下一个10亿用户购买。不是每个人都买得起iPhone,例如在巴西,买iPhone的钱都是员工一个月的工资。
2月24日,微软发布会,它宣布将与高通联手合作扩大手机市场,推动降低手机成本吸引低价市场和更多合作伙伴。据说它正致力于一套解决方案,让手机制造商更易出售低价的手机。
今天早上,诺基亚发布会上推出一款基于安卓系统的手机129美元。该公司也引入了一款新的“Asha”手机售价为67美元。Asha是诺基亚超低端智能手机平台。
诺基亚没有在高端市场引入任何新品,今天发布的都是低端产品。
商业内幕记者拜访了火狐展台,发现了关于25美元智能机更多的信息。现在这款手机只是理论上的东西,有一个参考设计希望运营商和手机制造商能使用,目前尚不清楚他们是否真的会生产一个25美元的手机。
当被问及他们为什么要做一款廉价的智能手机时,Firefox说它想让目前没有手机的人手中有一款智能机。
(元器件交易网董蕾 译)
外媒原文如下:
It"s only the first official day of Mobile World Congress, the big mobile industry conference in Barcelona, but there"s already a clear theme: Phone-makers are doing ultracheap smartphones.
The high end of the smartphone market is controlled by Apple and Samsung. Therefore, handset makers are giving up on trying to compete in the premium market.
That leaves the low end in places like India, Latin America, and Africa. And when we say low end, we mean low end.
Firefox, for instance, was talking about delivering a $25 smartphone. Someone here at MWC snapped aphoto of a $35 dollar smartphone from a Chinese manufacturer.
A huge area of smartphone growth in the future will be upgrading markets in developing countries from feature phones (or "dumbphones") to smartphones. One billion smartphones were sold globally last year, up from 680 million the year before. That huge increase was due in large part to feature phone customers upgrading to Android or Apple. But 1.8 billion phones were sold in total, according to Gartner — many of them feature phones. The implication is that a $35 smartphone would entice the next billion users to buy smartphones. Not everyone can afford something like an iPhone, that in Brazil, for instance, costs a month"s wages.
Yesterday, during Microsoft"s press event, it said it was making it easier for handset-makers to sell cheaper phones.
Then, this morning, Nokia revealed an Android-Based phone that goes for $129. Nokia also introduced a new "Asha" phone that sells for $67. Asha is Nokia"s super-low-end smartphone platform.
Nokia had nothing to introduce at the high end of the market, it was all low-end stuff today.
We visited the Firefox booth to find out more about its $25 phone. Right now, it"s mostly theoretical. It has a reference design that it wants carriers and phone makers to use. It"s unclear if any of them really will make a $25 phone.
When asked why they should make a cheap smartphone, Firefox said it wanted to get smartphones in the hands of people who don"t yet have phones.
That seems to be what this MWC is all about: How do we get smartphones in the hands of the people who haven"t been able to afford them so far?