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元器件交易网讯 2月25日消息，市场调查公司Kantar Worldpanel ComTech发表最新的(截止1月底三个月)智能手机销售数据。数据显示，Android作为领先的操作系统，仍排名第一，在欧洲市场占68.5%的份额，但三星的主导地位正被削弱。苹果持有19.0%排名第二，而Windows Phone的仍然是增长最快的欧洲操作系统，拥有10.1%市场份额。五大欧洲市场包括英国、德国、法国、意大利和西班牙。
全球智能手机系统分布该调查机构的战略研究主管Dominic Sunnebo在一份声明中表示，“在欧洲，Android继续朝着70%份额发展，但现在正面临Android制造商之间的竞争。三星占主导地位，占销售额的39.5%，比去年有所降低。其地位受到各大厂商分食，如LG电子占6.9%、索尼占9.4%、摩托罗拉占1.7%和新品牌WIKO占2%，他们的销售份额都有提升。所有这些品牌将在世界移动通信大会（MWC）推出新版本提高知名度，并在2014年提高性能。”
尽管第四季度业绩平庸，但Windows Phone在欧洲占有率已连续四个月实现双位数增长。诺基亚Lumia 520将继续推动Windows Phone增长，在过去三个月期间，成为英国第四个最畅销的手机，仅次于iPhone 5C。
Nokia手机Sunnebo表示,诺基亚将继续吸引欧洲剩余的功能手机用户。即使在英国，其智能手机普及率达到了70%，但仍有超过1400万功能机消费者是其目标。诺基亚必须做好大举进入智能手机竞争的准备，其在欧洲的战略正在发挥作用。对诺基亚至关重要的是保持低端机用户的忠诚度，并将其升级到中高端机用户。
对于苹果来说，出现了回升迹象，其iPhone 5C势头正好。当苹果首次在英国推出新机时，iPhone 5S和5C的销售比例为3:1。不过，iPhone 5C已出现增长势头，在过去三个月中成为第三大畅销智能手机，缩短了5s/5c比例至2:1。但5c和5S消费者形成了鲜明的性别鸿沟，在英国5c的消费者有74%是女性，同期5S只有36%。在使用设备上也有明显的差异。5S用户更愿意接受其设备，特别是在数据重功能，如观看移动电视或下载音乐。
手机平板在中国，平板手机（phablet）的趋势继续保持领先，在过去三个月中，智能手机销量近三分之一（31%）是大尺寸手机，屏幕超过5英寸。约9%的手机屏幕超过5.5英寸。
Sunnebo说：“欧洲和美国的平板手机销售已逐步上升，但这是中国在带动需求。平板手机用户一般不再买平板。这表明在中国平板手机日益成为主要的移动设备实现在线浏览。有趣的是，中国平板手机用户严重偏向女性，相反，欧洲的用户往往是年轻人、男性。在中国还不能预测其长期趋势，但在欧洲，第一波平板用户迎来升级趋势，超过40%用户都选择小型设备。制造商瞄准中国市场，认为未来几年仍倾向于平板手机趋势。“
英国1月份的智能手机普及率维持在70%，过去三个月里设备销量的约86%为智能手机。（元器件交易网郭路平 译）
外文：
“Apple"s iPhone 5c gains momentum in UK; especially popular with British females
The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to January 2014, shows Android retain its top spot as the leading OS across Europe with 68.5% share, although Samsung"s dominance of this market is being eroded. Apple holds second place with 19.0% while Windows Phone remains the fastest growing European OS, with 10.1% share. The big five European markets includes UK, Germany, France, Italy and Spain.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said in a statement, “In Europe Android continues to move towards 70% share, and the real battle now is among the Android manufacturers. Samsung is dominant, with 39.5% of sales, but this is lower compared with last year. Its position is being eroded by the likes of LG (6.9%), Sony (9.4%) Motorola (1.7%) and new brand Wiko (2%) which are all increasing their share of sales. All of these brands will be hoping their new releases at Mobile World Congress will be well received and help boost performance in 2014.”
Despite underwhelming fourth quarter results, Windows Phone has managed to hold onto double digit share across Europe for four consecutive months. Windows Phone continues to be driven by Nokia"s budget Lumia 520 which was the fourth highest selling handset in Britain during the past three months, just behind the iPhone 5c.
Sunnebo continued, “Nokia has continued its successful tactic of sucking up remaining featurephone owners across Europe. Even in Britain, where smartphone penetration is at 70%, there are over 14 million featurephone consumers for it to target. At some point Nokia will have to start making serious inroads into the smartphone competition, but for the time being its strategy in Europe is working. Crucial for Nokia will be its ability to keep low-end owners loyal and upgrade them to mid to high-end models.”
For Apple, there are encouraging signs as sales of its 5c model start to take off. When Apple first launched its new iPhones in Britain the 5s outsold the 5c by 3:1. However, the iPhone 5c has gained momentum and was the third best-selling smartphone over the past three months, reducing the 5s/5c ratio to 2:1. There is a stark gender divide between 5c and 5s buyers – in Britain 74% of 5c buyers are female versus just 36% for the 5s. There are also clear differences in how each device is used. 5s users are more engaged with their device, particularly for data heavy functions such as watching mobile TV or downloading music.
The phablet trend continues to power ahead in China, where almost a third (31%) of smartphones sold in the past three months had screen size of over 5”. Some 9% sold had screens larger than 5.5”.
Sunnebo commented, “Phablet sales across Europe and US have been gradually rising, but it"s China which is driving demand. Phablet owners are less likely than the average consumer to own a tablet, indicating that phablets are increasingly being used as the primary device to browse online in China. Interestingly, phablet ownership in China is skewed heavily to women, running counter to Europe and the US where it tends to be young, male early adopters. It"s too early to forecast the long-term trends for China, but in Europe where the first wave of phablet owners are now coming to upgrade, over 40% are down-sizing to a smaller device. Manufacturers targeting the Chinese market should bear this trend in mind in the coming years.”
Smartphone % penetration in Great Britain stood at 70% in January, with 86% of devices sold in the past three months being smartphones.
