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元器件交易网讯 2月21日消息，据外媒报道，谷歌韩国去年从其在线视频广告中获得1000亿韩元（9380）万美元收入，比前年公布的400亿韩元有显著提高。
谷歌韩国业绩强劲给当地的韩国门户敲响了警钟。
市场观察人士表示，谷歌占约10%的份额，最终会对地方门户市场造成威胁。
韩国最大入口网站业者Naver Corp显示广告收入占70%的市场份额，小幅下降7%，降至3235亿韩元。
而韩国在线显示广告市场去年规模增长7%，达到6440亿美元。
市场观察者称，“谷歌业绩改善主要得益于YouTube上鸟叔的江南Style受到巨大关注。”
谷歌目前可将广告植入视频分享网站。韩国说唱歌手2012年席卷全球，截止到2月20日，其视频已获得约19亿的浏览量。
（元器件交易网董蕾 译）
外媒原文如下：
U.S. Internet giant Google Inc., which has been relatively slow in expanding market presence in Korea, was fast catching up with local rivals in advertisement sales last year, industry sources said Thursday.
According to the sources who have access to internal data, Google raked in some 100 billion won ($93.8 million) in revenue from its online display adverts in Korea last year, a significant improvement from the 40 billion won posted a year earlier.
Google"s robust performance raised alarms in the Korean portal market that local players have long dominated.
Market watchers said Google, which only takes up around 10 percent of the local portal market, may eventually emerge as a threat to home players.
Display advert revenue for Naver Corp., the top industry player with a 70 percent share of the market, edged down 7 percent over the cited period to 323.5 billion won.
Daum Communications Corp., the operator of Korea"s second-most visited portal, also remained sluggish in the sector by only edging up 0.4 percent on-year to 230.5 billion won.
The size of Korea"s online display advertisement market grew 7 percent over the cited period to reach $644 billion last year.
“Google"s improved performance came as Psy"s "Gangnam Style" received huge attention on YouTube,” a market watcher said.
Google currently handles advertisements on the video-sharing website. The Korean rapper"s 2012 global hit song has garnered some 1.9 billion views as of Thursday.
The combined size of Korea"s online advert market came to 2.4 trillion won in 2013, up 16 percent from the previous year, with search ads accounting for 54 percent, trailed by display ads with 26 percent and mobile ads with 19 percent, according to the Korea Onlinead Association
